Cape Town is gold is an incredible initiative with the purest intentions. In 2017, Karen van Wyk experienced one of the hardest things a parent can, her daughter Annabelle was diagnosed with leukemia. Her three-and-a-half year old angel overcame the battle and finished her last session of chemo in December 2019.
When Karen saw other parents go through the same with their children, she decided to share a sign of solidarity and recognition. A sign to the fighters, the survivors, and those who’ve lost their lives to childhood cancer.
It is from this solidarity that Cape Town is Gold was born. The name Cape Town is Gold draws inspiration from the colour of the childhood cancer awareness symbol.
To honour Cape Town is Gold, Table Mountain was lit up in an illuminating shimmer. Hundreds of photographs of the sight were circulated on social media, to fairly little knowledge of the incredible story behind it.
In four days Karen and her close friend Arlene Mulder pulled together lighting, permissions, and media support from Premier Alan Winde, Bryan Habana, Minki van der Westhuizen, the City of Cape Town, Daily Maverick and many more. They also called upon photographers and visual storytellers to capture the golden mountain and amplify on their platforms.
Orms is honored to be part of this glimmering and powerful initiative, by providing framed prints of the winning photograph delivered by Karen herself to the oncology unit of Red Cross Hospital this week.
To find out more about Cape Town is Gold and how you can get involved, please follow and inbox them on their Instagram page, here: https://www.instagram.com/capetownisgold/