Johannesburg-based automotive photographer Des Kleineibst recently shot a Toyota campaign with a Lensbaby, with awesome results!

The Lensbaby range of selective focus lenses are perfect for creating playful images or fine art photographs, but for some reason, we don’t see them used that often on commercial shoots – until now.

Johannesburg-based automotive photographer Des Kleineibst recently shot the new generation Toyota Corolla using a Lensbaby, and the results are amazing! Des used the top-end Lensbaby, the Composer Pro, mounted on a Canon 5D Mark II. The sense of speed introduced by the selective focus worked perfectly for the shoot, and we’d love to see the effect used more often in other commercial projects. If you’ve seen other great examples, please share them with us in the comments below!

The shoot was commissioned by HelloComputer / DraftFCB, and was shot on location in Cape Town, as well as in studio in Johannesburg, with Janine Kleinschmidt overseeing as the creative director.

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Photographs shared with permission. All photographs © Des Kleineibst / Toyota South Africa.