Learn more about Sony’s new full-frame Alpha 7 and 7R mirrorless cameras, including local pricing and availability information.

Last month, Sony announced the Alpha 7 and Alpha 7R, two new compact and affordable interchangeable lens cameras with full-frame 35mm image sensors – we can’t wait to get our hands on them!

Watch the impressive announcement video:


As mentioned, both the A7 and A7R offer Sony’s full-frame Exmor CMOS image sensors, with A7 featuring a 24.3 megapixel sensor with phase-detect autofocus points, and the A7R featuring a high resolution 36.4 megapixel sensor.

Sony A7 02

Sensors aside, the cameras are nearly identical. Lenses attach via Sony’s E-mount – the same mount used on their NEX range of mirrorless cameras, with Sony announcing five new full-frame lenses to be used with the A7 and A7R. They also created a mount converter, which enables you to use any existing Sony or Zeiss Alpha-mount lens with the new cameras.

Sony A7 01

Key specifications:

  • A7: 24.3 megapixel full-frame format CMOS sensor with on-chip phase-detect autofocus.
  • A7R: 36.4 megapixel full-frame format CMOS sensor without optical low-pass filter.
  • Fast Bionz X image processor.
  • XGA resolution OLED electronic viewfinder.
  • Moisture and dust resistant magnesium allow body.
  • Full HD 1080p video recording with clean HDMI output.
  • NFC and WiFi for wireless sharing.

Sony A7R 02

Local Pricing and Availability

The new Alpha 7 and 7R cameras and full-frame E-mount lenses will be available in South Africa towards the start of next year, and pricing for the Sony Alpha 7 should start below R20,000, making it one of the most affordable full-frame cameras on the market.

We’ll have final pricing information and list the cameras for pre-order on Orms Direct closer to the local launch.

*Update – The Sony Alpha A7 and Sony Alpha A7R are now available from Orms Direct. You can view all the latest prices, models and kits here.

Sample Video

Product Images

Sony A7R 04Sony A7R 05 Sony A7R 06Sony A7 05 Sony A7R 03



Sony A7 & A7R: Full-Frame Mirrorless Cameras

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