Automotive photography is a specialised genre of photography that focuses on capturing the beauty, power, and personality of cars, trucks, and other vehicles. It requires a keen eye for detail, a deep understanding of lighting and composition, and the ability to showcase each vehicle’s unique features and design. Automotive photographer Simon Luckhoff gives us some insight into how he turned his obsession with supercars and photography into a flourishing career.
Please tell us a bit about yourself.
Hi there! My name is Simon Luckhoff. I am a 22-year-old automotive photographer for The Archive Automotive in Cape Town, South Africa. I am also a third-year student studying for a Bachelor’s in Visual Communication at the Stellenbosch Academy of Design and Photography. Oh, and I love chocolate milkshakes from Woolworths and dislike Olives a lot.
You’re a supercar photographer. What drew you to this genre of photography?
My love for cars stems from my dad. Ever since I could remember, I have been fascinated by cars. Combining it with my passion for photography only seemed like the right thing to do.
What are some of the key elements that comprise an excellent automotive photograph?
A few factors but most importantly, composition and light.
How did you get your start in photography?
My love for photography developed in high school. At first, I was taking photos for the school, covering events and team photographs. Then it slowly evolved into matric pre-events, festivals, products and models. After high school and lockdown, I joined the “car spotting” community. Attempting to “spot” supercars parked in Camps Bay and the surrounding areas. From there, it developed into private automotive photography.
How does one get into the world of automotive photography?
The easiest way is to start an Instagram page where you post your automotive content. This way, you build a brand for yourself. Car spotting is probably the easiest way to find cars unless you already know people with supercars.
How long have you been a professional photographer for?
Since September 2021, when I began working at The Archive Automotive. I handle our content creation and social media pages and offer private supercar shoots for clients.
How much has your style changed since you started shooting?
I believe my shooting style is forever developing. As a creative, I like to experiment with different editing styles. Bringing more of a fade in, desaturating or sticking to a specific colour palette. I also like to change up what I shoot with, such as different lenses and filters. Currently, I have been experimenting with film!
Walk us through your creative process; what steps are involved from mood board to execution?
The most important aspect I try to prioritise in a shoot is the location. The location should reinforce what the car stands for. Cars can mean different things to different communities. Timing and weather are also important considerations. Most people want a supercar in that perfect golden hour, but rainy days and even harsh daylight can make for an interesting photoshoot.
What gear do you shoot with?
Currently, I am shooting on a Canon 6D MKII with a Sigma 35mm F1.4 Art lens. That flip-out screen is a must.
What is some essential gear you need with you on every shoot?
I keep my gear as simple as possible. I used to believe having all the focal lengths, adapters, and drones was essential, but they distracted me from getting the job done. When I started as a photographer, I struggled to decide if a 50mm or 24-70mm was better, and it prevented me from shooting to the best of my ability. Sometimes you just need a camera with a prime lens to tell your story.
If you ever find yourself in a creative slump, how do you get yourself motivated and inspired again?
I try to change my environment or daily routine. When things change around you, your influences change. I also look at Instagram for inspiration. Sometimes it can create jealousy, but it’s important to focus on how to improve your photography.
What are some pieces of advice you’d give to aspiring photographers who would like to pursue a career in automotive photography?
Focus on quality. Anyone can take a photo of a supercar, but very few can make it look good. Develop an editing style that is associated with your photography. The goal is to have people be able to identify your image with your style.
