thirty_laundry is the quirky, playful title under which Capetonian content creator, Cleo Black, publishes all her online content. Cleo’s sunny, beautifully curated Instagram centres on the issues of body equality and supporting local brands and businesses. Speaking of her Instagram, we’d been stalking it for quite awhile, so when Cleo agreed to join us in conversation on Orms Air: The Orms Podcast, we were absolutely delighted!

In this episode of Orms Air, we got to quiz Cleo on all things thirty_laundry, including her creative beginnings as a content curator and self-proclaimed “aesthete”, what mid- and plus-size women can start doing today to advocate for more style options from the fashion industry, and the technical side of how she creates her own gorgeous images for her Instagram.

You can catch the full episode via the embedded Spotify player below, or anywhere else where you listen to podcasts.

If you want a list of all the size-inclusive brands Cleo mentioned during the interview or all the apps she uses to create her content, you can check out this episode’s show notes for all the details.


Orms Air is a safe space for us to sit down with the photographers, artists and creatives we admire and have honest chats about creativity, content and all-things image-making. We upload our new episodes bi-monthly, so every fortnight there is a fresh interview to inspire our creative community.

Recently, we had the immense pleasure of chatting with the charismatic Zoey Black, a content creator whose established blog and new YouTube channel are making waves in the local LGBTQIA+ community due to her honest and open creations about gender identity and trans visibility. You can catch that episode on Apple Podcasts now.

If you’re looking for something to whet your appetite for some local foodie adventures this coming weekend, we highly recommend you check out our conversation with food photographer, author and cook, Georgia East of East Afternoon. In this chat, Georgia waxes lyrical about the wonder that is our local West Coast cuisine, as well as sharing anecdotes from her creative journey. It’s a mouthwatering listen, so be sure to have some snacks on hand!

Categories: Orms Air