A Behind-the-scenes look at how Dave Hill shot the latest Jeep Wrangler print campaign on a rig, including some lifestyle images for the project on 35mm film.

As a film shooter myself I was super excited when I came across this behind-the-scenes video of the 2015 Jeep Wrangler print campaign. What makes this car shoot different, is that Los Angeles-based photographer, Dave Hill shot most of the project on 35mm film. After doing some digital test shots he used Kodak Ektar 100 and Kodak Gold 200 film, and shot with a Canon 1v. The resulting images came out fantastically well, with a look that suited the campaign perfectly.

We’ve shared a few of the final resulting images for you to look at, as well as the 10-minute behind-the-scenes video at how the photos were made. Take a look…


Dave Hill shooting the latest Jeep Wrangler on 35mm film photography Dave Hill shooting the latest Jeep Wrangler on 35mm film photography Dave Hill shooting the latest Jeep Wrangler on 35mm film photography Dave Hill shooting the latest Jeep Wrangler on 35mm film photography Dave Hill shooting the latest Jeep Wrangler on 35mm film photography Dave Hill shooting the latest Jeep Wrangler on 35mm film photography Dave Hill shooting the latest Jeep Wrangler on 35mm film photography Dave Hill shooting the latest Jeep Wrangler on 35mm film photography Dave Hill shooting the latest Jeep Wrangler on 35mm film photography Dave Hill shooting the latest Jeep Wrangler on 35mm film photography Dave Hill shooting the latest Jeep Wrangler on 35mm film photography

Image credits: Photographs by Dave Hill and used with permission. Video by Brandon Lippard.