Exclusive to Orms: The Elinchrom Try Before You Buy program allows you to test drive selected Elinchrom strobes!
Ben Bergh goes hands-on with the ultimate tool for studio photographers: Sekonic's new L-478DR Litemaster Pro.
Matthew Gore has created a simple and very easy to follow video explaining how focal plane shutters work.
The new SB-910 flagship strobe features an updated user interface and better functions for dealing with overheating.
With the new Yong Nuo RF-603 transceivers, it's easier and more inexpensive than ever to shoot with off-camera flash.
Japanese band Androp's new music video for the track Bright Siren features a display made from 250 speedlights!
In the third installment of Why You Should, we'll be talking about speedlights and flash photography.