#StartyouryearwithSeedlip and win with Orms, Seedlip, and mFulaWozi Wilderness Private Game Reserve. In celebration of Dry January, we have partnered with the aforementioned brands to give you the chance to win a Canon camera, a photography course, the entire Seedlip range, and a stay at one of mFulaWozi Wilderness’ lodges.

Dates: 1 January 2022 to midnight 31 January 2022


Seedlip was birthed after founder Ben Branson discovered the recipes of 1600s physician, John French. Inspired by French’s documentation of non-alcoholic distilled herbal remedies, Branson began experimenting with growing his own herbs and distilling them in a copper still. Two years later, he launched the Seedlip brand with the original Spice 94 variation, which rose to widespread and rapid popularity. Thanks to their bespoke, six-week maceration, distillation, filtration, and blending process, as well as the gorgeous branding of their beautiful and sophisticated range, Seedlip has since enjoyed global success and is a beloved option for non-drinkers everywhere.

The dream for mFulaWozi Wilderness Private Game Reserve began in 2010 when Barry Theunissen was working on a house project for the Mthembu community with iNkosi Mthembu. Whilst overlooking the tribal land, Barry suggested to iNkosi that they establish a game reserve, and iNkosi jumped at the idea. It became their desire to form an environmental node that they could protect and preserve in an endeavour to create a sustainable income for the local people. More than 11 years down the line, that dream has fully come to fruition, and in a grander way than they could have ever imagined, contributing to both the preservation of the wilderness, conservation of wildlife, and socio-economic upliftment of the surrounding previously disadvantaged communities.

Keep reading to find out how you can win with Orms, Seedlip, and mFulaWozi Wilderness.


The prize bundle for the competition includes:

  • An all-inclusive, three-night stay for two at the luxury safari lodge mFulaWozi Wilderness – Biyela Lodge
  • Online Introduction to Photography Course from the Orms School of Photography
  • A Canon G5X Mark II Camera from Orms Direct
  • The Seedlip range

What’s more, the top 10 photographs will be showcased in a curated open-air exhibition in Cape Town.


Find out how you can win with Orms, Seedlip, and mFulaWozi Wilderness:

  • Follow @seedlipdrinks, @sarahbloomington, @ormsdirect, @ormsprintroom, and @mfulawozi_wilderness on Instagram
  • Upload a photograph showcasing South African nature to your Instagram feed. Whether it is hiking your favourite trail, or exploring your local stretch of seaside, we want to experience how you connect with nature!
  • The orientation of the submitted photograph must be landscape.
  • Don’t forget to tag all four of the aforementioned accounts in your post, and use the hashtag #StartyouryearwithSeedlip in your caption so we don’t miss your submissions!
  • The #StartyouryearwithSeedlip (the “Competition”) is only available for residents of South Africa.
  • To enter the Competition you must live in South Africa (being a resident or a citizen).
  • The Competition runs from 1 January 2022 until midnight on 31 January 2022 and takes place through Instagram.
  • To be eligible to win, all steps in the entry mechanic must be performed.
  • Participants can enter as many times as they like.
  • To qualify for further entries to the #StartyouryearwithSeedlip, share the post to your stories and tag all participating brands.
  • The orientation of the submitted photograph must be landscape.
  • The photographers responsible for the top 10 photographs will be contacted and asked to forward the high-resolution version of the image for print and production of the curated open-air exhibition installation.
  • The competition is open to all South African citizens except directors, members, partners, employees, agents, service providers, and consultants of The Organisers as well as their spouses, business partners, and associates.
  • The winner of the prize will be contacted via Instagram DM after the draw. All attempts will be undertaken to contact the winner. All attempts to contact them will be made by email phone and any other means of contact we have available to us. If there is no response from the winner within 3 days of the initial contact we will be compelled to pick a new winner. The subsequent winner will then fall into the same above criteria for contact.
  • The prize is non-transferable and cannot be exchanged for cash.
  • Competition is open to both amateur and professional photographers.
  • The prize is inclusive of return flights from OR Tambo or Cape Town International Airport to King Shaka International Airport.
  • Competition is being judged by Orms professionals.