Nikon Announce Coolpix L610 With 14x Zoom

On Women’s Day yesterday, Nikon launched the new Coolpix L610, a compact 14x super-zoom that supports AA batteries, making it the perfect camera for day trips or travelling.

Sporting a 16 megapixel CMOS sensor behind an optically stabilised 25-350mm (35mm equivalent) zoom lens, the Coolpix L610 is ideal for capturing the unexpected without compromising on quality. Nikon South Africa’s Romi Jacobs says:

“The Coolpix L610 is as easy to use as it is to handle. Housed in a very compact body with an ergonomic grip, you can hold the camera so securely that it will feel effortless. This, along with functions like Easy Auto Mode, Scene Auto Selector, and a smart autofocus system, means that capturing quality photos is taken care of, leaving you to concentrate solely on living the moment with your friends or family.”

We don’t have local pricing and availability information yet, but we’ll keep everyone updated via our social channels. In the meantime, browse some product shots below and read the press release at the end for more details.

Press Release

Johannesburg, South Africa, 9 August 2012: Nikon today introduces the COOLPIX L610, an easy-to-use compact camera with a clever heart. With a 16-megapixel backlit CMOS image sensor, Full HD movie, Lens-Shift Vibration Reduction, and Easy Auto mode with an intelligent AF control system, important moments with family and friends will be captured effortlessly and beautifully, to become wonderful memories. A NIKKOR 14x optical zoom lens also opens up creative possibilities, making the COOLPIX L610 the perfect companion to any holiday or special occasion.

Romi Jacobs, Chief Marketing Officer at Nikon in South Africa, comments: “The COOLPIX L610 is as easy to use as it is to handle. Housed in a very compact body with an ergonomic grip, you can hold the camera so securely that it will feel effortless. This, along with functions like Easy Auto Mode, Scene Auto Selector, and a smart autofocus system, means that capturing quality photos is taken care of, leaving you to concentrate solely on living the moment with your friends or family.”

See the bigger picture

Packing a powerful 14x NIKKOR optical zoom lens, the COOLPIX L610 offers outstanding precision and sharp resolution even when taking wide-angle holiday shots or capturing a shot of a large group of friends. Meanwhile, the 16-megapixel backlit CMOS sensor ensures natural looking colours, even if you shoot in a low light situation such as a candle-lit dinner.

Easy Panorama mode extends your view even further by offering 360° and 180° photos. While you pan vertically or horizontally across a scene, the camera’s CMOS sensor takes a rapid burst of frames which are merged to instantly create a beautiful panoramic view.

Making memorable photos easy

The COOLPIX L610 is the camera that takes care of everything, ensuring you can enjoy perfect images every time. Select one of the 19 scene modes to best match your shooting situation, or shoot in Easy Auto Mode and let Scene Auto Selector choose the optimum setup for you. The intelligent autofocus control system can also automatically select the best focus area for sharp results whatever your subject is, and wherever it’s positioned in the frame.

Full HD (1080p) movie recording with stereo sound

Now you can get Full HD filming on demand, with a dedicated movie-record button which instantly switches from photos to video. 14x optical zoom and autofocus are available during recording and enable you to get closer to the action.

Take creative control

The COOLPIX L610 makes it simple to get creative with your images and movies. The Quick Retouch Menu lets you enhance the photos you have taken without the need for a computer, offering a range of filter effects such as Selective Color, which converts your image to monochrome and adds a splash of color to an area of your choice, or Cross Screen, which adds a starry effect to bright objects.

The COOLPIX L610 comes in three colours: red, black and silver.