Sony has announced the Action Cam, a compact, wearable and waterproof camera featuring Carl Zeiss optics and WiFi.

Sony has announced a new compact and wearable action camera, the suitably titled Sony Action Cam HDR-AS10/5.

Much like GoPro’s HD Hero cameras, the Sony Action Cam was designed to record all your adventures and excursions. The waterproof housing enables the lightweight camera to be mounted on your body, or on an flat surface with the help of adhesive pads.

Here’s a quick rundown of the main specs:

  • 11.9 megapixel Sony Exmor R CMOS sensor
  • Full HD video capture: 1080p at 30fps and 720p at up to 60fps
  • 170 degree wide angle Carl Zeiss lens
  • 2 megapixel stills capture
  • Built-in WiFi on the HDR-AS15 model
  • Only 90g, including the battery

If you want to learn more, have a look at the photos and press release below.

Update: The Sony Action Cam and accessories are now available at Orms. Click here for more information and pricing.

Press Release

29 August 2012
Ultra-compact Full HD video camera for extreme sports and point-of-view shooting

  • Ultra-compact, wearable Full HD camcorder
  • Capture all the action with 170° wide angle Carl Zeiss® lens
  • High quality images even in low light condition with Exmor R™ CMOS sensor
  • SteadyShot™ image stabilisation cuts blur for smoother footage
  • 2 types of HD slow-motion modes (4x/ 2x) make your action more dramatic
  • Control your camera with your smartphone or transfer footage to your smartphone via Wi-Fi
  • Shoot in snow or down to 60m with supplied waterproof case

Wherever life takes you, get a thrilling first-person viewpoint with new Action Cam from Sony.

Weighing just 90g with supplied battery, ultra-compact HDR-AS15 Action Cam shoots detail-packed Full HD video, whether you’re hiking, biking, snorkelling, surfing or sky-diving.

Fix Action Cam to your cycling helmet or board with the supplied adhesive mounts that press easily to smooth or curved surface. Alternatively, wear Action Cam with an optional Waterproof Head Mount kit. Then just press the large, fumble-free Record button to start ‘hands-free’ shooting.

The sensitive Exmor R CMOS sensor inside Action Cam lets you shoot crisp, low-noise video footage in almost any light, from dawn until dusk.

The high quality Carl Zeiss® Tessar® lens gives an ultra-wide 170° angle of view for a thrilling sense of your surroundings – from ski slopes to mountain trails. For more comfortable viewing when you’re back home, SteadyShot image stabilisation helps keep footage clear and judder-free while you’re negotiating potholes or a tricky mogul field.

There’s a choice of five video record modes, from highest-quality Full HD 30p to VGA for extra-long shooting times. Two special slow-motion modes (4x and 2x) make it easier to analyse a golf swing or watch a BMX stunt in detail.

Action Cam comes supplied with a tough waterproof case for shooting in rain, snow or at depths right down 60m. It’s also ideal for shrugging off dirt and dust if you’re battling through a muddy trail route. Optional extras available from launch include a handlebar mount, a wearable headband, and a waterproof head mount kit for fans of cycling, hiking, surfing, wakeboarding and other marine sports.

The range of compatible accessories is expected to grow further over time. A tilt adaptor will give more options to angle the camera up or down for a different viewpoint, while Handheld Grip with LCD Screen unit adds a camcorder-style screen for monitoring and reviewing shots. There’s also an anti-fog sheet to stop condensation build-up and a Replacement Door Pack that offers different housing door options for improved picture or sound quality if you’re shooting underwater.

The camera’s memory card slot accepts Memory Stick Micro™ (M2) as well as Micro SD/SDHC (class 4 or higher) type cards. Just pick the card type that’s most convenient for you.

Install the PlayMemories Mobile app (Android or iOS) on your smartphone or tablet and transfer videos directly from Action Cam via Wi-Fi. The free app also lets you control Action Cam remotely from your mobile device.

The new HDR-AS15 Action Cam from Sony is available in Europe from mid-October 2012.

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Sony Announce New Wearable Action Cam

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