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The Orms Photographic Blog

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Tag: Lens

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Gear News

The Tamron 17-70mm F/2.8 Di III-A VC RXD Ups The Game For APS-C Shooters

On the 2nd of December 2020, the Tamron 17-70mm F/2.8 Di III-A VC RXD B070 was announced. Among interchangeable f/2.8…

Jess Semple 0December 4, 2020
Photographic Gear

Tamron 90mm Macro VC Review By Jarrod Lyons

Thinking about getting a macro lens? Jarrod Lyons shares his thoughts on the Tamron SP 90mm f/2.8 Macro 1:1 Di…

Staff Writer 0January 19, 2015
Photographic Gear Francois W. NelJanuary 12, 2015 0

Canon EF Lens Technologies Explained

Learn more about the technologies inside your Canon EF lenses in this great overview video!Continue Reading →

Photographic Gear

Canon 100-400mm f/4-5.6L IS II USM Announced

It's official! The Canon EF 100-400mm f/4-5.6 L IS II USM has been announced. Here's all the info and pre-order…

Francois W. Nel 0November 11, 2014
Photographic Gear

Photokina 2014: Canon G7 X, Lenses & More

More Canon announcements from Photokina! Learn more about the PowerShot G7 X, SX60 HS and new lenses!

Francois W. Nel 0September 16, 2014
Photographic Gear Francois W. NelSeptember 12, 2014 0

Photokina 2014: New Sigma & Tamron Lenses

View the new Sigma and Tamron lenses announced for Photokina, including TWO new Sigma 150-600mm lenses!Continue Reading →

Competitions

Giveaway: Tamron 150-600mm f/5-6.3 Lens

Giveaway: Tamron's incredible new 150-600mm f/5-6.3 lens is now available for pre-order on Orms Direct, and we're giving one away!

Francois W. Nel 57January 20, 2014
Competitions

Special Holiday Giveaway Winner Announced

The winner of our special holiday Tamron 18-270mm lens giveaway has been announced! Congratulations!

Francois W. Nel 3December 20, 2013
Competitions Francois W. NelDecember 10, 2013 15

Orms Holiday Giveaway: Tamron 18-270mm Lens

Free Giveaway! We have an extra special prize to give away this holiday season: An awesome Tamron 18-270mm lens!Continue Reading →

Photographic Gear

Sony A3000 Mirrorless Camera Announced

Take a look at the new Sony A3000, an affordable mirrorless E-mount camera with the familiar usability of a DSLR.

Francois W. Nel 0August 27, 2013

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Today we're traveling all the way to Spain and exp Today we're traveling all the way to Spain and experiencing the Parque de las Ciencias with @ginajeanz ✨ Thank you for sharing your travels with the Orms community. Be sure to share your top travel destinations in the comments below and let's inspire one another to dream as big as possible!
I don't know about you guys but the wonders of nat I don't know about you guys but the wonders of nature consistently blows our mind. That luminescent blue you see? That's the work of mother nature! It is a natural phenomenon caused by an algae bloom, also know as the Red Tide 🤯 Thank you to @kyleincpt for sharing this incredible image with us and also for the mini biology lesson. You really do learn something new every day.
An embodiment of portraiture and fine art seen thr An embodiment of portraiture and fine art seen through the lens of the incredibly talented @iammichellemarshall. This image in particular is for the Nataal story "Remember Me From The Future", a tribute to the depth and harmony we see in Lynette Yiadom-Boakye's paintings.
Traveling through space and time and arriving at a Traveling through space and time and arriving at a place where the existence of extra terrestrial life is possible through the lens of photographer and dreamer @daleannescogings. Dale bends the rules of light and transports us to places unknown with her Fuji-XT3 and 23mm lens mostly. Her gear bag also boasts a 50mm and the kit lens (18-55mm).
Under the sea and deep into the blue through the l Under the sea and deep into the blue through the lens of real life mermaid and photographer @mermaid_danii 🦈 Thank you for sharing your underwater adventures with the Orms community.
Photographer, Creative Director, Stylist, Producer Photographer, Creative Director, Stylist, Producer and all-round powerhouse @gabriellekannemeyer is the creative industry's gift that keeps on giving. Her strong visual language is characterised by an almost painterly layering of tone and texture, a nod to not only her expansive career as a stylist but also her background in the fine arts. In this image for @dailypaper's SS20 campaign, Kannemeyer uses the Canon EOS 5D Mark IV, paired with the Canon EF 24-105mm f/4L IS II USM lens to transport us to a far away universe, a heavenly body with rules of its own. Shot off an island near Accra, Kannemeyer used a Kino Flo lighting system and smoke effects to achieve the ethereal tonal and textural qualities in this portrait. Styling and art direction @beridalgali Starring @erza_tamaa Hair and make-up @giselle_makeup Photo assistant @arnzechukwu Lighting assistant @jetofori Produced by Upplause productions and Daily Paper.
Photographer @daleannescogings's instagram bio rea Photographer @daleannescogings's instagram bio reads "Neonnoir | Cyberpunk | Dreamy" and we definitely agree. This overhead shot of Japan by night reminds us so much of "Lost In Translation" Dale shoots on a Fuji-XT3 and use a 23mm lens mostly (it's compact and lightweight so it's easy to carry around on long city walks. It's also not intrusive so it's a good option for street shots). Her gear bag also boasts a 50mm and the kit lens (18-55mm). In addition to the lenses, Dale also has a prism glass and a couple of prism filters she uses to create dreamy images.
Johannesburg-based photographer @aartverrips_offic Johannesburg-based photographer @aartverrips_official continues to push the boundaries of his creativity, producing striking visuals that are unrelenting in their aesthetic allure. This image of @shekhinahd for the March cover of @glamour_sa is exactly that. It's moody, it commands your attention and above all, it's just straight up beautiful! To create this image, Aart shot on the Sony a7R III with a Sigma 50mm f/1.4 DG HSM Art Lens. The contrast between light and dark was achieved by using static and flash lighting. Produced and styled by @miraleibowitz and @boogymaboi Hair by @saadique with @lampostsa Makeup by @carolinegreeff
The ocean is a magical place with depths yet to be The ocean is a magical place with depths yet to be discovered. This image by photographer @mermaid_danii makes us think of this quote by David Attenborough... "The natural world is the greatest source of excitement: the greatest source of visual beauty: the greatest source of intellectual interest. It is the greatest source of so much in life that makes life worth living." Thank you for taking us along on your underwater adventures 🌊
Living the last days of summer through the lens of Living the last days of summer through the lens of photographer @diaryofzach. This image in particular is from a trip down the coast to the once humble and now world-famous small town, Hermanus. Pictured here are Dini, Sathi, Namhla and Liphonati (in-focus to out) as they make their way to swim in Hermanus' Old Town Harbor. Thank you for sharing the way you see the world with us.
With rich blue, white, and rust plumage, the easte With rich blue, white, and rust plumage, the eastern bluebird is one of the most beautiful backyard birds. Its melodious song, insectivorous diet, and willingness to occupy birdhouses and nesting boxes also make this member of the Turdidae bird family a favorite visitor for many backyard birders! Thank you to photographer @beverly.w.cochran for a most gracious capture of this beautiful blue bird.
Thanks to @iseeadifferentyou for allowing us to j Thanks to @iseeadifferentyou for allowing us to journey through your lens and for showing us the beauty that comes from pushing ourselves creatively. How are you planning on pushing the boundaries of your creativity this year?

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