In Development: The NIKKOR Z DX 18-140mm f/3.5-6.3 VR Lens
Nikon is developing the NIKKOR Z DX 18-140mm f/3.5-6.3 VR lens, a powerful variable focal length lens for APS-C format…
The NIKKOR Z 28mm f/2.8 (SE) Lens: More Than Meets The Eye
To accompany the launch of their brand new Nikon Z fc mirrorless camera, Nikon has released the NIKKOR Z 28mm…
The Best Lens Options For Your Selected Photographic Discipline
Building up your collection of glass uniquely suited to your chosen photographic style? We’re here to make the myriad of choices a little clearer and a little less daunting by…Continue Reading →
The Tamron 17-70mm F/2.8 Di III-A VC RXD Ups The Game For APS-C Shooters
On the 2nd of December 2020, the Tamron 17-70mm F/2.8 Di III-A VC RXD B070 was announced. Among interchangeable f/2.8…
Tamron 90mm Macro VC Review By Jarrod Lyons
Thinking about getting a macro lens? Jarrod Lyons shares his thoughts on the Tamron SP 90mm f/2.8 Macro 1:1 Di…
Canon EF Lens Technologies Explained
Learn more about the technologies inside your Canon EF lenses in this great overview video!Continue Reading →
Canon 100-400mm f/4-5.6L IS II USM Announced
It's official! The Canon EF 100-400mm f/4-5.6 L IS II USM has been announced. Here's all the info and pre-order…
Photokina 2014: Canon G7 X, Lenses & More
More Canon announcements from Photokina! Learn more about the PowerShot G7 X, SX60 HS and new lenses!
Photokina 2014: New Sigma & Tamron Lenses
View the new Sigma and Tamron lenses announced for Photokina, including TWO new Sigma 150-600mm lenses!Continue Reading →
Giveaway: Tamron 150-600mm f/5-6.3 Lens
Giveaway: Tamron's incredible new 150-600mm f/5-6.3 lens is now available for pre-order on Orms Direct, and we're giving one away!